DIGITAL DISPLAY MENU BOARD HOW TO
DIGITAL DISPLAY MENU BOARD INSTALL
DIGITAL DISPLAY MENU BOARD SOFTWARE

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You have to make sure content managers are on board with the message,' Cook said.Ĭook emphasized that one key way to address this is to make sure senior leadership is championing the technology. 'You have to communicate to thousands of business owners.

If a regional manager chose not to fill the local spot, the system would delete the local option from the menu board and remove the white space.Ĭook said that the process would have gone smoother if the restaurant had upgraded the GUI before deploying the digital menu boards.Ĭommunicate, communicate and communicate some moreįor large scale deployments, communication and training are absolutely key.

By searching Digital Menu Board you can find the Digital Menu Board app and choose the Install app button to add a new instance. Get started by logging into your ScreenCloud account here and choosing the ScreenCloud App Store from the left-hand menu. Required items could not be changed, whereas default could be. Select and install ScreenCloud’s Digital Menu Board app. The GUI established three categories of menu items required default and local. The restaurant tried to fix this issue by upgrading to a WYSIWYG GUI that allowed users to see changes in real time. Cook emphasized that young workers managing the system would not appreciate an unintuitive system. These applications vibrantly display a host of options for your customers to easily view before they get to the point of purchase. Often displayed on a television screen, they can also be mounted on the wall. One big challenge for the deployment was integrating the menu boards with outdated GUIs. A digital menu board is a sleek, electronic display of the menu you provide at your locale. The restaurant would simply push this content to the restaurants directly, so that regional owners wouldn't have to worry about setting it up. To address this issue, McDonald's decided to adopt a push process.

The problem with this approach is that some regional managers wouldn't read the email, or they wouldn't understand the process.

This meant if the company planned to do some sort of national campaign, it would contact the managers directly and tell them how to change the content on the menu boards through the graphical user interface. In the past, McDonald's relied on a pull mentality when it came to communication with regional managers, according to Cook. Regional owners having issues with national promos The company waited three months after initial deployment to run an analysis to identify these key issues. Once the screens were actually deployed, however, the company ran into other issues at the individual restaurant level. Other complexities included localized content, specials, FDA regulators, screen size variance and other issues. This was a massive task, considering the QSR had to deploy 40,000 screens while working with 45 different creative agencies. When the QSR began deploying menu boards, it's goal was to improve customer service experience by integrating menu boards with all of its U.S. 'Technology challenges are generally communication challenges,' Cook said at the event. IT restaurant solutions at McDonald's at a presentation at Digital Signage Expo. These challenges were not in regards to the actual technology, but rather communication, according to Rick Cook, senior manager of U.S. When McDonald's upgraded its traditional print menus to digital menu boards, it ran into a few challenges.

DIGITAL DISPLAY MENU BOARD SOFTWARE

DIGITAL DISPLAY MENU BOARD INSTALL

DIGITAL DISPLAY MENU BOARD HOW TO

Digital display menu board